Brazilian straightening at Delray Beach Hair Stylist by Rové is the go-to solution for sleek, straight, and frizz-free hair—perfectly suited for South Florida’s humid climate. This intensive treatment smooths the hair’s cuticle, reduces volume, and delivers lasting results that leave your strands silky, shiny, and manageable for up to 4 months.
Our experienced Delray Beach Stylists use premium formulas that are effective yet gentle on the hair. Whether you’re dealing with unruly curls, persistent frizz, or simply want to cut your styling time in half, Brazilian straightening is an ideal choice. With precision, care, and customization, we help clients from all over Palm Beach County achieve polished, smooth looks that feel as great as they look.
This professional-grade straightening service dramatically transforms coarse, curly, or frizzy hair into sleek, manageable beauty. Our Delray Beach Stylists personalize each session based on your hair type and goals. Whether you want pin-straight results or reduced wave with less volume, we’ll tailor your treatment. Appointments are managed by our front desk team—call now to reserve your spot.
Unlike flat irons or temporary smoothing treatments, Brazilian straightening restructures your hair from within to achieve straighter, softer, and shinier strands. At Rové Hair Salon in Delray Beach, our stylists apply the solution in sections, carefully sealing it with heat to lock in smoothness. The results are immediate and long-lasting, with dramatic frizz reduction and easier day-to-day styling. This treatment is a favorite among clients throughout Palm Beach County for its reliability, versatility, and head-turning shine.
Not all Brazilian straightening services are the same, and that’s where our expertise shines. We don’t take a one-size-fits-all approach—our Delray Beach Stylists carefully evaluate your hair’s density, curl pattern, and history to determine the best technique. Whether your goal is total straightness or just smoothing and shine, we’ll adjust the process to preserve your hair’s integrity while delivering noticeable results. Clients across South Florida rely on us for personalized care and stunning results that last.
The results of a Brazilian straightening treatment typically last between 10 to 16 weeks, depending on your hair type, how often you wash your hair, and the products you use at home. Many of our Delray Beach clients maintain smoother results even longer by following a sulfate-free routine and spacing out washes. You'll receive custom care instructions to maximize the life of your treatment.
Yes, Brazilian straightening is safe for color-treated, bleached, or highlighted hair when done by professionals. Our Delray Beach Stylists use formulas that are specifically designed to be compatible with chemically processed hair. We assess your current condition and adjust the timing and product accordingly to protect your color and ensure your hair stays healthy, shiny, and strong throughout the process.
While both treatments aim to reduce frizz and improve manageability, Brazilian straightening delivers a more dramatic, long-lasting straightening effect. Keratin treatments focus more on smoothing and softening without fully straightening the hair. Our Delray Beach Stylists will help you choose the treatment that best fits your goals—whether that's reducing volume and curl or simply enhancing shine and softness.
We recommend waiting at least 72 hours before washing your hair or using any styling tools. This gives the treatment time to fully set and bond to the hair. For the first few days, avoid putting your hair in ponytails, clips, or hats that could leave creases. Our Delray Beach team will walk you through all the post-treatment steps during your visit so you know exactly how to care for your new sleek style.
Yes, Brazilian straightening is semi-permanent, so your hair will gradually return to its natural texture over time. There's no harsh line of demarcation or awkward regrowth period. Many Delray Beach Stylists recommend touch-ups every 3 to 4 months to maintain results year-round. You can safely repeat the treatment as needed with proper spacing and hair care in between.